LONGCAN CHAO
About Me.
I am Longcan Chao (Hugo), a digital media & visual communication designer exploring Edge-Cutting contemporary art through graphic and three dimensional creations. My work is an exploration of the process of breaking out of tradition, and I aim to build up an art and design community with similar state of mind by gathering ideas from the people with different majors and logic. Through my artistic practice, I seek to find harmony between the tradition and new blood, the way we perceive and engage with ourselves. My work often revolves around themes of culture, visual feedback, and storytelling. I am fascinated by the complexities of Branding construction and how it intersects with social phenomenon. By delving into these themes, I aim to become a business owner of my personal brand, inviting viewers to share and exchange their own experiences.
I primarily work with Adobe Suite and Maxon C4D to bring my ideas to life. I find that combination of 2d and 3d allows me to creating eye catching design and effectively communicate my artistic vision. By experimenting with unfamiliar media and software such as unity and QGIS, I strive to push the boundaries of game design and data-based design and discover new possibilities for expression. My artistic practice is greatly influenced by Glare studio from CA. I draw inspiration from the series of animation like PHUIZEN, as well as BornOnline Human. These influences shape my creative process and inform the way I approach avant-garde art.
Through my work, I aspire to bring my own experience. I aim to establish power of sight over words and provoke a soul-stirring in the viewer. By creating visual impact and thought-provoking artworks, I hope to foster a deeper understanding and appreciation for digital media and encourage dialogue and reflection. My artistic practice is a journey of exploration, self-expression, and engagement with the world around me. I strive to create meaningful connections through my work and invite viewers to join me in this artistic exploration. I aim to make a lasting impact and contribute to the rich tapestry of contemporary art.
Education
2020 - 2024
BFA (Bachelor of Fine Arts)
Parsons The New School
Work Experience
Feb 2024 to Present
Full Stack Developer
Zyyo - New York, NY
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Web page construction through platforms. The main responsibilities are to assist in setting up the front-end interface and implementing the back-end logic.
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Connect with the marketing team to complete the visual and functional requirements of various websites.
Aug 2023 to Nov 2023
Digital Media Intern
Carolina Sarria - New York, NY
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Collaborated with a cross-functional team to conduct a comprehensive website audit and identify areas for improvement.
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Implemented responsive design techniques to ensure optimal user experiences across various devices.
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Worked closely with the marketing team to ensure brand consistency and alignment with the company vision.
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Collaborated in the development of a new e-commerce platform, integrating payment gateways, product catalogs, and inventory management systems.
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Assisted in creating a visually appealing and user-friendly online store that contributed to a 25% increase in online sales.
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Conducted market research to identify emerging e-commerce trends and recommended strategic improvements.
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Collaborated with the customer support team to enhance the online shopping experience and resolve customer inquiries.
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Assisted with content creation, including product descriptions, images, and videos, to optimize product pages.
June 2023 to Aug 2023
Social Media Intern
Rejuvamed - New York, NY
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Intern for social media design and rebranding in the existing medical aesthetics industry.
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The goal of this internship is to work with the marketing team to complete the rebranding of existing medical practices and strengthen the brand connectivity of both wellness and medical aesthetics.
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Website creation/development: Create the design and layout of the re-branded website system, develop and operate official websites.
May 2023 to Aug 2023
Digital Media Intern
Mezz Entertainment - New York, NY
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VIDEOGRAPHY/PHOTOGRAPHY: – Attend events to capture video footage and photos – Edit photos – Edit video footage – Create promotional material.
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GRAPHIC DESIGN: – Create flyers – Build logos – Design and assist in EPK/press kit production – Produce assets for social media – Draw and create logos – Design merchandise – Construct 2D/3D work.
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Create graphics and digital content for Mezz Entertainment and their clients, as well as capture and edit photos and videos, create promotional assets, and build websites. Gained hands-on experience in digital creation.
May 2023 to Aug 2023
Branding Intern
Space for Wellness - New York, NY
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Position in the Medical & Wellness Space as a Branding Designer and Web Developer.
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Primary goals are to acquire practical experience collaborating with a Marketing Team to execute a comprehensive rebranding initiative for an established Medical Practice.
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This includes designing and structuring there vamped website system, as well as developing both a new website and updating the existing one.
Jan 2023 to May 2023
Book designer
DERT Book - New York, NY
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The main responsibilities include but are not limited to book text creation, typesetting design, illustration production and marketing.
June 2021 to July 2021
Graphic Designer Intern
Yonyou - Beijing
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Participate in a number of corporate activities, assist in main visual design, photography, video editing, and WeChat official account editing.
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2021 Summer Camp for Cadres and Experts, the Publicity Department of the Working Group, participated in the visual design of the event, and the official account editor implemented and followed up the whole process of the event.
April 2021 to May 2021
Landscape Design Assistant
Beijing Changshanluhai nursery stock, LTD - Beijing
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Participate in the project 2021 Beijing 101 Middle School Shangdi Campus.
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Assist in the project site investigation and confirm the project planning and design requirements.
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Manage and independently prepare the design scheme of the sunken yard landscape project.